FOR IMMEDIATE RELEASE
WOODSTOCK, ONT. AND LANGHAM, SASK. (July 5, 2022) – Advancements within the agtech space continue at Discovery Farm through a newly announced Memorandum of Understanding (MOU) with SVG Ventures|THRIVE. The collaboration will provide both parties with the opportunity to help new agtech start-ups test and share the latest innovations in farming.
Glacier FarmMedia Discovery Farm is a hub for demonstration research, events and knowledge transfer initiatives with a vision of discovering practical solutions for Canadian farmers. As part of the largest agriculture media company in Canada, Discovery Farm acts as a platform for the industry to conduct demonstration research activities for emerging technologies and new farming practices while providing the tools and channels to communicate the results to the agricultural community.
“Technology in agriculture is evolving at an accelerated pace,” says Carla Vipond, executive vice president, Glacier FarmMedia. “Our newly-formed partnership with THRIVE aims to help agtech start-ups to ground truth emerging technologies at the Discovery Farm sites in Saskatchewan and Ontario while demonstrating and communicating their value to farmers.”
SVG Ventures|THRIVE is made up of top agriculture, food and technology corporations, universities and investors. With a community of over 6,000 start-ups from more than 100 countries, the SVG Ventures|THRIVE platform invests, accelerates and creates access for entrepreneurs to scale globally to solve the biggest challenges facing the food and agriculture industries.
“Glacier FarmMedia has a vast network throughout Canada’s agriculture sector. This partnership allows us to reach even more entrepreneurs while supporting technology integration and adoption on farms,” says John Cassidy, managing director Canada, SVG Ventures|THRIVE.
Anticipated outcomes of the partnership include furthering opportunities for in-field trials, new product launches and ensuring market-readiness.
-30-
Discovery Farm
Glacier FarmMedia Discovery Farm Langham, Sask., home of Ag in Motion, and its sister operation Discovery Farm Woodstock, Ont., home of Canada’s Outdoor Farm Show, are unique and innovative event, demonstration and applied agriculture research sites. The goal of both Discovery Farms is to connect Canadian producers with industry and academic partners in the quest to find practical solutions for the most pressing agricultural challenges of today and tomorrow.
SVG Ventures|THRIVE
SVG Ventures | THRIVE is the leading global agrifood investment and innovation platform headquartered in Silicon Valley, and comprised of top agriculture, food & technology corporations, universities, and investors. With a community of over 6,000 startups from 100 countries, the SVG Ventures|THRIVE platform invests, accelerates, and creates unparalleled access for entrepreneurs to scale globally to solve the biggest challenges facing the food and agriculture industries. SVG’s global partners include Media Partner Forbes and leading government, agriculture, and technology corporations such as Alberta Government, Old’s College, Calgary Economic Development, Corteva, Driscoll’s, FCC, BASF, Kubota, Land O’Lakes, Trimble, Taylor Farms, Bayer, ICL, Nutrien, Intel, Shell, Valmont, UFA, Yamaha Motor Ventures and Wilbur-Ellis. Learn more at www.thriveagrifood.com.
To book an interview with Carla Vipond, contact:
Alexandra Blackwell
[email protected] | 306-290-9476 (cell)
To book an interview with John Cassidy, contact:
Alycia Smith
[email protected] | 403-615-9242